Since the first shop opened in 2017, our mission has always been to bring to every poke served first-class ingredients. For this reason, respect and product care takes on vital significance for us.
We are aware that processing a delicate raw material such as fish is very difficult, and precisely because we have fallen in love with it and its biodiversitywe decided to study it in depth to become Fish Experts.
Let's be clear, we don't fall in love with the first salmon that passes by; on the contrary, in order to choose the best, we have a whole team that checks its origin, colour, quality and freshness. As Fish Experts we ensure that it is a sustainable product that does not negatively impact marine wildlife.
Cubing everything is our mantra in fact the words "poke"In Hawaiian it means cutting into cubes, but one of the most important steps before that is filleting! We like to take care of the fish by respecting it and reducing the amount of waste as much as possible, so much so that we adopt a company policy of "Zero Waste".
To support the raw material at its maximum freshnesswe have become a food tech company, preserving the quality of the catch by liquid nitrogen blast chilling according to legislative decree 110 of 27/01/92. This technique is also called Individually Quick Frozen (I.Q.F) and ensures the preservation of quality, allowing you and us maximum peace of mind and transparency.
We became Fish Experts not only out of duty to our customers, but above all to love e passion of our product.
MSC-C-58965
WE ARE MSC CERTIFIED. LOOK FOR THE MSC BLUE LABEL.
Marine Stewardship Council, also known as MSC, is an independent non-profit organisation dedicated to fisheries products. Its goal is to promote respect for sustainable fishing practices by awarding the blue label to all products derived from certified raw materials.
I LOVE POKE has obtained the MSC Chain of Custody certification for tuna from sustainable fisheries.
Sustainability for us is more than a trend of the moment. Driven by the desire to innovate, improve and chart a new course, Dr. Rana Edwards and Michael Nazir Lewis, our two founders, have made possible a new and important milestone for I Love Poke: to be the first poke chain in Italy to be able to boast the MSC-Marine Stewardship Council Chain of Custody certification for tuna, which allows us to take a step towards a sustainable choice.
Like I Love Poke, we are committed to purchasing raw materials that come from sources certified according to the most important international standard for sustainable fishing. We are convinced that the restaurant industry must be at the forefront of sustainability by using products that are friendly to the environment and the sea: a choice that helps raise awareness and educate the end consumer.
There are currently 80 MSC-certified shops in Italy, but the number is destined to grow: the MSC blue label inside the stores is the visible element that will make it easy to recognise the use of sustainable tuna.
Love yourself, eat healthy
Love yourself, choose responsibly
On our plates you can find all the macronutrients main ingredients that are included in any diet or eating regime. Our poke is designed to be composed of 50% protein, 35% carbohydrates and 15% good fats.
Bases |
You can choose from a wide variety of cereals such as white rice, black rice, brown rice and cous cous! Cereals are very important for our diet because they contain carbohydrates, fibre, B vitamins and minerals. |
PROTEINS |
Are you more of a raw or cooked person? Here you can find the best selection of omega-3-rich salmon and tuna, or choose for a low-temperature cooked food such as octopus or prawns. For a vegetarian option try veggie chicken or add planted bites for your total vegan poke! |
FRUIT AND VEGETABLES |
Our fruit and vegetables vary according to the seasons and combine the typical Hawaiian diet of sweet mangoes or creamy avocados with the crunchiness of Tropea onions with a totally Mediterranean flavour! Thanks to fruit and vegetables, you get your fill of energy, fibre and minerals. |
TOPPING |
The crunchy touch can never be missing! Among our toppings you can find almonds that provide good fats |
The quality of our raw materials is a fundamental value. Being a raw food chain, we feel the responsibility of managing a protein as delicate as fish; for this reason we have studied becoming real Fish Experts. Our fish is processed daily by a team of master fillers in a single space, carrying out a zero waste philosophy.
The quality of our raw materials is a core value. Being a raw chain we feel the responsibility of handling such a delicate protein as fish; that is why we have studied to become true Fish Experts. Our fish is processed daily by a team of master filleters in one place, pursuing a zero waste philosophy.
From the packaging to the single product, we pay attention in every detail to the theme of sustainability. We only work with fresh and high quality fish, of which we eliminate as little waste as possible. Our water packs are 100% recyclable and made up of approximately 70% plant materials. Each component of our packaging is made of recyclable and certified paper. We choose for our counter only fresh and natural products without preservatives, to respect the breath of the earth and follow its natural cycle.
We are a totally multicultural company that strongly loves its diversity. We like to think that the past and the experiences of each of us contribute in an extremely positive way to the growth and development of I LOVE POKE. For this reason, the different backgrounds of our team build the true identity of the company.
For us there is no more important word. Every day we ask ourselves "Where will we arrive?" And it is the desire to discover the answer that pushes us to always go a little further. We bet on tomorrow and with it inevitably on young people, because it is their ideas, their initiatives, their proposals that take us far.
From the packaging to the individual product, we pay attention to sustainability in every detail. We process only fresh, high-quality fish, of which we eliminate as little waste as possible. Our water packaging is 100% recyclable and made of approximately 70% vegetable materials. Every component of our packaging is made of recyclable, certified paper. We choose only fresh and natural products for our counter without preservatives, to respect the earth's breath and follow its natural cycle.
We are a totally multicultural company that strongly loves its diversity. We like to think that everyone's background and experiences contribute in a very positive way to the growth and development of I LOVE POKE. This is why the different backgrounds of our team build the true identity of the company.
For us, there is no more important word. Every day we ask ourselves "Where do we go from here?" And it is the desire to find out the answer that drives us to always go a little further. We bet on tomorrow and with it inevitably on young people, because it is their ideas, their initiatives, their proposals that take us far.
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