14 Sep I Love Poké, nine new stores in Italy in 2020

Important retail development plan for the I Love Poké catering chain.

New openings are planned for the restaurant format that has decided to open the first pokeria in Italy with the I Love Poké brand in Milan . It was October 2017 and thus a trend was inaugurated that in just under three years has conquered tens of thousands of consumers.

Today the chain has fifteen stores in Italy – seven in Milan alone – and about eighty employees, with an average age that does not exceed 25 years. In addition, I Love Pokè has a laboratory (between Pioltello and Segrate) of 1,500 square meters which acts as a single production center and supplies all points of sale with fish, sauces and marinades.

By the end of 2020, the format will reach twenty-six stores in Italy.

There will in fact be nine new openings by the end of the year. There are six direct single-brand stores: in September Catania, Monza, Verona and Rozzano; in October the eighth store in Milan in the context of the Bicocca Village and in November the second store in Rome. In addition, there are three new franchised stores in Pavia, Turin-Lingotto and Bergamo.

In addition, the launch of a branded food truck for private and corporate events and the setting up of a dark kitchen in the single production center for delivery to the offices in Segrate and Milan2 are planned.