16 Set I Love Poké, nel 2020 nove nuovi punti vendita in Italia
Important retail development plan for the I Love Poké restaurant chain.
New openings are planned for the restaurant format that decided to open the first poker room in Italy in Milan with the I Love Poké brand . It was October 2017 and thus a trend was inaugurated which in just under three years has conquered tens of thousands of consumers.
Today the chain has fifteen points of sale throughout the country – seven in Milan alone – and about eighty employees, with an average age that does not exceed 25 years. Furthermore, I Love Pokè has a laboratory (between Pioltello and Segrate) of 1,500 square meters which acts as a single production center and supplies all points of sale with fish, sauces and marinades.
By the end of 2020, the format will reach twenty-six stores in Italy.
In fact, there will be nine new openings by the end of the year. There are six direct single-brand stores: in September Catania, Monza, Verona and Rozzano; in October the eighth store in Milan in the context of the Bicocca Village and in November the second store in Rome. To these are added three new franchised points of sale in Pavia, Turin-Lingotto and Bergamo.
Furthermore, the launch of a branded food truck for private and corporate events and the setting up of a dark kitchen in the single production center for delivery in the Segrate and Milano2 offices are in the works.